Web 2.0 in book publishing?

http://www.rte.ie/radio1/pressreleases/1142792.html

 This article from the Irish press may (at a pinch perhaps) be considered a sign that publishers are drifting towards user generated content. This blog will touch upon the influence of the co-called web 2.0 phenomenon on book publishing, if I and when I can find any. This was an astute marketing move by Gill & Macmillan, combining an awareness of the current saleability of biography with the continued blurring of boundaries between reader and composer.

As the tastes of readers drift towards the daily lives of their counterparts (as the rise in popularity of blogs, and the bestsellers list has shown), will publishers start to call for more non-fiction from non-writers? 

http://books.guardian.co.uk/news/articles/0,,2003520,00.html?gusrc=rss&feed=10

This guardian article would support the above claim.

http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=457921&in_page_id=1773

And so would this one if it were published by someone other than the Daily Mail… Could be true though.

 

Welcome to my dissertation blog.

Hi folks. I’ve just decided to write my dissertation on this intriguing “long tail” phenomenon that became the buzz term for everyone involved with publishing about 3 years ago. I’m a publishing MA student, and have a 20,000 word dissertation due in September which I decided a few months ago to write on an area of publishing I would like to work in; marketing.

My first proposal pretty vaguely set my research area in recent changes in marketing in publishing, and the impact of the internet. I needed to narrow it down, and I have managed to do that while choosing a topic that I find stimulating. Hooray!

As I go along I’ll be posting up any questions I’m working through, or topics I’m trying to find info on, so any of you nice and knowledgeable people who like to post comments on blogs can help me out. Who knows, I may even post on something interesting that you don’t know about! If you’ve read this far then I guess it’s worth a shot asking you to bookmark this page and check back a few times a week to see what I’m up to, and what other like-minded folk have written.

ps Does anyone know how to change a blog title?

Adios!