Hi folks. I’ve just decided to write my dissertation on this intriguing “long tail” phenomenon that became the buzz term for everyone involved with publishing about 3 years ago. I’m a publishing MA student, and have a 20,000 word dissertation due in September which I decided a few months ago to write on an area of publishing I would like to work in; marketing.

My first proposal pretty vaguely set my research area in recent changes in marketing in publishing, and the impact of the internet. I needed to narrow it down, and I have managed to do that while choosing a topic that I find stimulating. Hooray!

As I go along I’ll be posting up any questions I’m working through, or topics I’m trying to find info on, so any of you nice and knowledgeable people who like to post comments on blogs can help me out. Who knows, I may even post on something interesting that you don’t know about! If you’ve read this far then I guess it’s worth a shot asking you to bookmark this page and check back a few times a week to see what I’m up to, and what other like-minded folk have written.

ps Does anyone know how to change a blog title?

Adios!